I'm based in San Francisco and work across cloud products, developer tools, AI workflows, business systems, and early-stage operating questions. Most of my work has lived in the part of the job where direction, constraints, customer value, and day-to-day execution all meet.
Advisory
Company-building work.
Outside the day job, I advise early-stage startups, SMBs, and family businesses across North America and Asia on product positioning, pricing, growth strategy, operations, and technology decisions.
That work has ranged from small businesses doing tens of thousands in annual revenue to companies above $20M, including projects tied to $1M+ in revenue growth.
I am interested in the operator/investor side of company building: how a market is chosen, how the offer is shaped, how the operating rhythm changes as the business grows, and where technology actually changes the slope.
Background
Where I come from.
I grew up between Taipei and Orange County, which made me comfortable moving between different environments early.
I later earned a B.S. from UC Berkeley Haas and got more interested in the overlap between business and technology.
I grew up doing a lot of competitive math and community volunteering. That mix of analytical work and helping people still shapes how I think and how I like to work.
Personal
Away from the desk.
Outside of work, I like being outdoors, hiking around the Bay Area, and shooting on Fujifilm. I grew up playing sports and still play basketball and volleyball when I can. More recently I’ve gotten into running and Barry's classes. I’m also a big anime fan, especially Frieren and Your Lie in April, and I spend time thinking about investing, real estate, and long-term bets on businesses.
